An SEO Guide to Adsense, Ads and Placement – The Moz Blog
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An SEO Guide to Adsense, Ads and Placement
SEOs don’t talk about advertising much, perhaps because it’s the conceptual opposite of “great content.” The truth is, advertising is the gasoline that runs much of the web. Without ad revenue, great sites we love like Search Engine Land, Smashing Magazine, and even Wired might cease to exist.
Ads are great, but as SEOs we need to present them as the commercials that they are, not the main show.
Optimizing for CTR the Old Way
1. Ads as a Ranking Factor
2. Panda Friendly Layouts
3. Balance Your Template Footprint
4. Future Proof Your Ads
5. Beyond CTR – Smart Ways to Increase Ad Revenue