Beginner’s Guide to Google AdSense for Publishers
Google-Adsense-TipsWhile Distilled’s blog usually focuses on e-commerce, high level SEO and big-budget outreach I thought I’d mix it up this week and throw a little something to the hard-working AdSense publishers out there. The following is a beginner’s guide to Google’s advertising network for publishers. If you’ve been receiving checks from Google over the years it’s always advisable to take a step back and revisit some of the basics. Search engine exposure and organic traffic are great and all but we know you’re also ultimately interested in those dolla, dolla, bills.
The lines between paid and organic search are blurring while millions of site’s revenue streams depend on contextual advertising to survive. I’m convinced it’s important that well-seasoned consultants and webmasters understand both sides of the equation.
While you won’t find many mind-blowing, “Increase Your AdSense CPC in Minutes!” claims on this page you will hopefully come away having learned something new. Or at least inspired enough to test something out on your own site. I hope this guide helps bridge the knowledge gap between SEO and PPC professionals.
The On-Page Basics
As an aspiring AdSense publisher you’ve probably already seen Google’s heat map for ad placement. Well, Google has moved away from that model and has decided to go for one more focused on the user experience: