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Glossary of Google Adsense CPC & CTR

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Google Adsense CPC & CTR

Click through rate (CTR)

The click through rate (CTR) is the number of ad clicks divided by the number of impressions, page views, or queries you received.

CTR = ( Clicks / # of impressions, views, or queries) * 100%

For example, if you received 7 clicks out of 1000 page views, your page CTR would be .7%.

 

SOURCE : https://support.google.com/adsense/answer/112025?hl=en&ref_topic=1113898

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Cost-per-click (CPC)

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they’re advertising.

SOURCE : https://support.google.com/adsense/answer/32725?hl=en&ref_topic=1113898

 

 

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